{"id":1867,"date":"2023-02-06T16:56:48","date_gmt":"2023-02-06T16:56:48","guid":{"rendered":"https:\/\/groupe-grim.com\/cupra\/?p=1867"},"modified":"2024-09-11T15:49:24","modified_gmt":"2024-09-11T15:49:24","slug":"cupra-et-koi-partenaires","status":"publish","type":"post","link":"https:\/\/groupe-grim.com\/cupra\/cupra-et-koi-partenaires\/","title":{"rendered":"CUPRA ET KOI : PARTENAIRES"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li><strong>Cette annonce fait suite \u00e0 la fusion des deux organisations europ\u00e9ennes d&rsquo;eSports Rogue et KOI, qui annoncent une \u00ab\u00a0alliance strat\u00e9gique\u00a0\u00bb<\/strong><\/li>\n\n\n\n<li><strong>Ibai Llanos, l&rsquo;un des streamers les plus populaires au monde, devient l&rsquo;ambassadeur vedette de l&rsquo;\u00e9quipe KOI<\/strong><\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">CUPRA ET KOI : PARTENAIRES.<\/h2>\n\n\n\n<p>CUPRA, marque challenger non conventionnelle, annonce une nouvelle \u00e9volution de son partenariat avec KOI, le club d&rsquo;eSports cr\u00e9\u00e9 par le streamer et pr\u00e9sentateur vedette Ibai Llanos et l&rsquo;ancienne l\u00e9gende du FC Barcelone Gerard Piqu\u00e9. Apr\u00e8s avoir initialement rejoint l&rsquo;\u00e9quipe en 2022 en tant que partenaire, la marque est d\u00e9sormais le partenaire automobile officiel de KOI.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/groupe-grim.com\/cupra\/wp-content\/uploads\/2023\/02\/CUPRA-levels-up-its-partnership-with-European-eSports-organisation-KOI-to-compete-in-the-LEC-next-year_08_HQ-1-1024x768.jpg\" alt=\"CUPRA ET KOI : PARTENAIRES\" class=\"wp-image-1869\" style=\"width:823px;height:617px\" srcset=\"https:\/\/groupe-grim.com\/cupra\/wp-content\/uploads\/2023\/02\/CUPRA-levels-up-its-partnership-with-European-eSports-organisation-KOI-to-compete-in-the-LEC-next-year_08_HQ-1-980x735.jpg 980w, https:\/\/groupe-grim.com\/cupra\/wp-content\/uploads\/2023\/02\/CUPRA-levels-up-its-partnership-with-European-eSports-organisation-KOI-to-compete-in-the-LEC-next-year_08_HQ-1-480x360.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>KOI participera au Championnat d&rsquo;Europe League of Legends 2023 (LEC), et la marque CUPRA appara\u00eetra sur le devant des maillots de l&rsquo;\u00e9quipe. Streamer eSports de l&rsquo;ann\u00e9e 2022 et fr\u00e9quent collaborateur de CUPRA, Ibai Llanos deviendra l&rsquo;ambassadeur vedette de KOI. Cette annonce intervient alors que ce dernier a obtenu les droits de diffusion des matchs du LEC auxquels participera l&rsquo;\u00e9quipe KOI sur sa cha\u00eene Twitch personnelle, une initiative sans pr\u00e9c\u00e9dent dans cette discipline.<\/p>\n\n\n\n<p>La participation de KOI au LEC fait suite \u00e0 sa fusion avec Rogue en octobre 2022. Les deux \u00e9quipes d&rsquo;eSports ont ainsi form\u00e9 une alliance strat\u00e9gique, afin de constituer une \u00e9quipe de haut niveau qui sera engag\u00e9e dans le championnat.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/groupe-grim.com\/cupra\/wp-content\/uploads\/2023\/02\/CUPRA-levels-up-its-partnership-with-European-eSports-organisation-KOI-to-compete-in-the-LEC-next-year_01_HQ-1024x683.jpg\" alt=\"CUPRA ET KOI : PARTENAIRES\" class=\"wp-image-1871\" srcset=\"https:\/\/groupe-grim.com\/cupra\/wp-content\/uploads\/2023\/02\/CUPRA-levels-up-its-partnership-with-European-eSports-organisation-KOI-to-compete-in-the-LEC-next-year_01_HQ-980x653.jpg 980w, https:\/\/groupe-grim.com\/cupra\/wp-content\/uploads\/2023\/02\/CUPRA-levels-up-its-partnership-with-European-eSports-organisation-KOI-to-compete-in-the-LEC-next-year_01_HQ-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/groupe-grim.com\/cupra\/wp-content\/uploads\/2023\/02\/CUPRA-levels-up-its-partnership-with-European-eSports-organisation-KOI-to-compete-in-the-LEC-next-year_02_HQ-1024x683.jpg\" alt=\"CUPRA ET KOI : PARTENAIRES\" class=\"wp-image-1872\" srcset=\"https:\/\/groupe-grim.com\/cupra\/wp-content\/uploads\/2023\/02\/CUPRA-levels-up-its-partnership-with-European-eSports-organisation-KOI-to-compete-in-the-LEC-next-year_02_HQ-980x653.jpg 980w, https:\/\/groupe-grim.com\/cupra\/wp-content\/uploads\/2023\/02\/CUPRA-levels-up-its-partnership-with-European-eSports-organisation-KOI-to-compete-in-the-LEC-next-year_02_HQ-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/groupe-grim.com\/cupra\/wp-content\/uploads\/2023\/02\/CUPRA-levels-up-its-partnership-with-European-eSports-organisation-KOI-to-compete-in-the-LEC-next-year_03_HQ-1024x683.jpg\" alt=\"CUPRA ET KOI : PARTENAIRES\" class=\"wp-image-1873\" srcset=\"https:\/\/groupe-grim.com\/cupra\/wp-content\/uploads\/2023\/02\/CUPRA-levels-up-its-partnership-with-European-eSports-organisation-KOI-to-compete-in-the-LEC-next-year_03_HQ-980x653.jpg 980w, https:\/\/groupe-grim.com\/cupra\/wp-content\/uploads\/2023\/02\/CUPRA-levels-up-its-partnership-with-European-eSports-organisation-KOI-to-compete-in-the-LEC-next-year_03_HQ-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/groupe-grim.com\/cupra\/wp-content\/uploads\/2023\/02\/CUPRA-levels-up-its-partnership-with-European-eSports-organisation-KOI-to-compete-in-the-LEC-next-year_04_HQ-1024x683.jpg\" alt=\"CUPRA ET KOI : PARTENAIRES\" class=\"wp-image-1874\" srcset=\"https:\/\/groupe-grim.com\/cupra\/wp-content\/uploads\/2023\/02\/CUPRA-levels-up-its-partnership-with-European-eSports-organisation-KOI-to-compete-in-the-LEC-next-year_04_HQ-980x653.jpg 980w, https:\/\/groupe-grim.com\/cupra\/wp-content\/uploads\/2023\/02\/CUPRA-levels-up-its-partnership-with-European-eSports-organisation-KOI-to-compete-in-the-LEC-next-year_04_HQ-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>CUPRA sera toujours pr\u00e9sente au KOI performance corner Barcelona, le centre de performance bas\u00e9 \u00e0 Barcelone dans lequel l&rsquo;\u00e9quipe vivra, s&rsquo;entra\u00eenera et participera aux comp\u00e9titions. La marque automobile sera \u00e9galement tr\u00e8s pr\u00e9sente dans le centre de performance de KOI \u00e0 Berlin, qui fera office de hub pour l&rsquo;\u00e9quipe durant le LEC. Outre ce championnat, KOI restera aussi engag\u00e9e dans la LVP Superliga, l&rsquo;une des plus grandes comp\u00e9titions d&rsquo;eSports en Europe.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\u00ab\u00a0CUPRA d\u00e9fie les conventions et repousse les limites, chose que nous entendons poursuivre avec ce partenariat. Nous collaborons avec l&rsquo;une des \u00e9quipes les plus passionnantes et les plus passionn\u00e9es d&rsquo;eSport pour d\u00e9velopper encore davantage le jeu vid\u00e9o. Une pratique qui conna\u00eet actuellement une croissance \u00e9norme dans le monde entier. Avec ce partenariat, CUPRA s&rsquo;engage en faveur du talent des jeunes g\u00e9n\u00e9rations qui consomment du contenu provenant de formats num\u00e9riques qui sont \u00e0 la fois in\u00e9dits et passionnants\u00a0\u00bb.<\/strong><\/p>\n<cite>d\u00e9clare Antonino Labate, directeur de la Strat\u00e9gie, du D\u00e9veloppement Commercial et des Op\u00e9rations de CUPRA.<\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"666\" src=\"https:\/\/groupe-grim.com\/cupra\/wp-content\/uploads\/2023\/02\/CUPRA-levels-up-its-partnership-with-European-eSports-organisation-KOI-to-compete-in-the-LEC-next-year_05_HQ-1024x666.jpg\" alt=\"CUPRA ET KOI : PARTENAIRES\" class=\"wp-image-1876\" srcset=\"https:\/\/groupe-grim.com\/cupra\/wp-content\/uploads\/2023\/02\/CUPRA-levels-up-its-partnership-with-European-eSports-organisation-KOI-to-compete-in-the-LEC-next-year_05_HQ-980x637.jpg 980w, https:\/\/groupe-grim.com\/cupra\/wp-content\/uploads\/2023\/02\/CUPRA-levels-up-its-partnership-with-European-eSports-organisation-KOI-to-compete-in-the-LEC-next-year_05_HQ-480x312.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/groupe-grim.com\/cupra\/wp-content\/uploads\/2023\/02\/CUPRA-levels-up-its-partnership-with-European-eSports-organisation-KOI-to-compete-in-the-LEC-next-year_06_HQ-1024x683.jpg\" alt=\"CUPRA ET KOI : PARTENAIRES\" class=\"wp-image-1875\" srcset=\"https:\/\/groupe-grim.com\/cupra\/wp-content\/uploads\/2023\/02\/CUPRA-levels-up-its-partnership-with-European-eSports-organisation-KOI-to-compete-in-the-LEC-next-year_06_HQ-980x653.jpg 980w, https:\/\/groupe-grim.com\/cupra\/wp-content\/uploads\/2023\/02\/CUPRA-levels-up-its-partnership-with-European-eSports-organisation-KOI-to-compete-in-the-LEC-next-year_06_HQ-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/groupe-grim.com\/cupra\/wp-content\/uploads\/2023\/02\/CUPRA-levels-up-its-partnership-with-European-eSports-organisation-KOI-to-compete-in-the-LEC-next-year_07_HQ-1024x683.jpg\" alt=\"CUPRA ET KOI : PARTENAIRES\" class=\"wp-image-1877\" srcset=\"https:\/\/groupe-grim.com\/cupra\/wp-content\/uploads\/2023\/02\/CUPRA-levels-up-its-partnership-with-European-eSports-organisation-KOI-to-compete-in-the-LEC-next-year_07_HQ-980x653.jpg 980w, https:\/\/groupe-grim.com\/cupra\/wp-content\/uploads\/2023\/02\/CUPRA-levels-up-its-partnership-with-European-eSports-organisation-KOI-to-compete-in-the-LEC-next-year_07_HQ-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\u00ab\u00a0Nous sommes ravis de d\u00e9voiler notre partenariat avec CUPRA. Nous sommes pr\u00eats \u00e0 sortir des sentiers battus en utilisant nos atouts uniques en impliquant notre ch\u00e8re KOI Squad, nos \u00e9quipes et bien s\u00fbr notre principal ambassadeur Ibai Lllanos. Ensemble, avec CUPRA, nous partageons une approche unique de la haute performance et du divertissement, et nous sommes pr\u00eats \u00e0 dominer cette saison 2023 et au-del\u00e0\u00a0\u00bb.<\/strong><\/p>\n<cite>d\u00e9clare Anna Baumann, EVP Esports chez Infinite Reality.<\/cite><\/blockquote>\n\n\n\n<p>S&rsquo;\u00e9tant positionn\u00e9e \u00e0 l&rsquo;avant-garde des tendances sociales et culturelles qui attirent de plus en plus un public jeune, CUPRA a vu ses r\u00e9seaux sociaux conna\u00eetre une croissance importante. Ainsi, apr\u00e8s l&rsquo;annonce initiale du partenariat en 2022, qui s&rsquo;est traduite par la vente de 15 000 billets au Palau Sant Jordi en moins de 24 heures, les r\u00e9seaux sociaux de CUPRA ont \u00e9galement augment\u00e9 de 150 000 followers en moins d&rsquo;une journ\u00e9e.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center has-white-color has-black-background-color has-text-color has-background has-link-color wp-elements-3ab2785c04885fc527969196269d702c\"><strong><a href=\"https:\/\/www.groupe-grim.com\/rendez-vous\/\">Prendre RDV en ligne<\/a><\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center has-white-color has-black-background-color has-text-color has-background has-link-color wp-elements-44bf1fc55a8b83092b2cb471418ce2f6\"><strong>40 Avenue Georges Pompidou &#8211; 15000 Aurillac &#8211; 04 71 64 58 44<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center\"><br>Pour tout renseignement sur&nbsp;<strong>CUPRA :<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"tel:0805021414\"><strong>08 05 02 14 14 (appel gratuit)<\/strong><\/a>&nbsp;du lundi au dimanche de 9h00 \u00e0 22h00<\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.groupe-grim.com\/rendez-vous\/\">Essayer un v\u00e9hicule<\/a>&nbsp;I&nbsp;<a href=\"https:\/\/www.grim-occasion.com\/reprise-de-votre-vehicule\/\" target=\"_blank\" rel=\"noreferrer noopener\">Demander une offre de reprise<\/a>&nbsp;I&nbsp;<a href=\"https:\/\/www.groupe-grim.com\/rendez-vous\/\">Demander Une offre de financement<\/a>&nbsp;I&nbsp;<a href=\"https:\/\/www.grim-occasion.com\/voitures\/?_brand=jaguar%2Cland-rover\" target=\"_blank\" rel=\"noreferrer noopener\">GRIM Occasion<\/a><\/p>\n\n\n\n<p class=\"has-text-align-center\">CUPRA \u2022 Aurillac \u2013 Saint Flour<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>CUPRA renforce son partenariat avec le club europ\u00e9en d&rsquo;eSports KOI afin de participer \u00e0 la LEC l&rsquo;ann\u00e9e prochaine.<\/p>\n","protected":false},"author":2,"featured_media":1868,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","two_page_speed":[],"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1867","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-cupra"],"_links":{"self":[{"href":"https:\/\/groupe-grim.com\/cupra\/wp-json\/wp\/v2\/posts\/1867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/groupe-grim.com\/cupra\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/groupe-grim.com\/cupra\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/groupe-grim.com\/cupra\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/groupe-grim.com\/cupra\/wp-json\/wp\/v2\/comments?post=1867"}],"version-history":[{"count":3,"href":"https:\/\/groupe-grim.com\/cupra\/wp-json\/wp\/v2\/posts\/1867\/revisions"}],"predecessor-version":[{"id":7312,"href":"https:\/\/groupe-grim.com\/cupra\/wp-json\/wp\/v2\/posts\/1867\/revisions\/7312"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/groupe-grim.com\/cupra\/wp-json\/wp\/v2\/media\/1868"}],"wp:attachment":[{"href":"https:\/\/groupe-grim.com\/cupra\/wp-json\/wp\/v2\/media?parent=1867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/groupe-grim.com\/cupra\/wp-json\/wp\/v2\/categories?post=1867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/groupe-grim.com\/cupra\/wp-json\/wp\/v2\/tags?post=1867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}