{"id":64732,"date":"2023-12-13T13:08:00","date_gmt":"2023-12-13T11:08:00","guid":{"rendered":"https:\/\/groupe-grim.com\/jaguar-land-rover\/?p=64732"},"modified":"2024-07-11T14:55:31","modified_gmt":"2024-07-11T12:55:31","slug":"nouveau-point-de-vente-jlr","status":"publish","type":"post","link":"https:\/\/groupe-grim.com\/jaguar-land-rover\/nouveau-point-de-vente-jlr\/","title":{"rendered":"JLR Vietnam met en lumi\u00e8re le luxe moderne \u00e0 Hano\u00ef avec un point de vente d&rsquo;un tout nouveau genre"},"content":{"rendered":"\n<p>Le premier nouveau point de vente JLR dans le monde \u00e0 prendre forme selon la vision des Maisons de Marque, a \u00e9t\u00e9 pr\u00e9sent\u00e9 par JLR Vietnam. Ce point de vente, offre une exp\u00e9rience immersive o\u00f9 le client peut explorer l&rsquo;univers de chacune des marques \u2013 Range Rover, Defender et Discovery.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Le luxe moderne arrive \u00e0 Hano\u00ef avec le nouveau concept de point de vente de JLR, le premier au Vietnam \u00e0 sublimer la nouvelle vision du groupe<\/li>\n\n\n\n<li>Situ\u00e9e dans le quartier chic de Long Bien, l\u2019architecture cr\u00e9ative est \u00e9l\u00e9gante, moderne et avant-gardiste dans sa r\u00e9alisation<\/li>\n\n\n\n<li>Organis\u00e9s autour d\u2019un salon central, les pavillons d\u00e9di\u00e9s \u00e0 chacune des marques invitent le client \u00e0 disposer d\u2019une exp\u00e9rience immersive propre au caract\u00e8re singulier de chaque Maisons<\/li>\n\n\n\n<li>A leur arriv\u00e9e au sein de ce nouveau flagship, les visiteurs d\u00e9couvrent le luxe moderne selon JLR, qui leur permet de vivre une exp\u00e9rience client exceptionnelle \u00e0 tout point de vue<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/groupe-grim.com\/jaguar-land-rover\/wp-content\/uploads\/2023\/12\/Interieur-nouvelle-concession-JLR-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/groupe-grim.com\/jaguar-land-rover\/wp-content\/uploads\/2023\/12\/Interieur-nouvelle-concession-JLR-1024x683.jpg\" alt=\"Int\u00e9rieur nouvelle concession JLR\" class=\"wp-image-64735\" title=\"\" srcset=\"https:\/\/groupe-grim.com\/jaguar-land-rover\/wp-content\/uploads\/2023\/12\/Interieur-nouvelle-concession-JLR-980x653.jpg 980w, https:\/\/groupe-grim.com\/jaguar-land-rover\/wp-content\/uploads\/2023\/12\/Interieur-nouvelle-concession-JLR-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">LE NOUVEAU POINT DE VENTE JLR AU VIETNAM<\/h2>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Le premier nouveau point de vente JLR dans le monde \u00e0 prendre forme selon la mise en avant des Maisons de Marque, a \u00e9t\u00e9 pr\u00e9sent\u00e9 par JLR Vietnam. Il offre une exp\u00e9rience immersive o\u00f9 le client peut explorer l&rsquo;univers de chacune des marques \u2013 Range Rover, Defender et Discovery.<\/p>\n\n\n\n<p>Situ\u00e9 dans le quartier de Long Bien \u00e0 Hano\u00ef, le nouveau point de vente JLR permet aux clients d\u2019explorer l\u2019ADN unique et bien distinct des diff\u00e9rentes Maisons, dans des zones d\u00e9di\u00e9es qui se m\u00e9langent avec harmonie, tout en amplifiant le caract\u00e8re de chacune.<\/p>\n\n\n\n<p>Le lieu a \u00e9t\u00e9 pens\u00e9 selon la vision du professeur Gerry McGovern, OBE, Chief Creative Officer chez JLR, avec la collaboration de James Hagger, directeur pour JLR du design des points de vente.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Nous avons voulu cr\u00e9er des instants qui \u00e9veillent les sens et construire des relations de long terme avec nos clients, ce qui souligne mieux les valeurs de chaque Maisons. Ce nouvel espace de vente \u00e0 Hano\u00ef est l\u2019occasion parfaite de concr\u00e9tiser notre vision du luxe moderne. Nous avons voulu cr\u00e9er un environnement qui marque l\u2019imagination, en accord avec notre philosophie moderniste du design<\/p>\n<cite>PROFESSOR GERRY MCGOVERN OBE &#8211; CHIEF CREATIVE OFFICER DE JLR<\/cite><\/blockquote>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>L\u2019ext\u00e9rieur qui respecte les fondements du design moderniste, se connecte parfaitement aux espaces int\u00e9rieurs \u00e0 travers des surfaces et des mat\u00e9riaux nets et \u00e9pur\u00e9s. Le concept d\u2019attirance en cascade place les clients au c\u0153ur de l\u2019exp\u00e9rience de marque gr\u00e2ce \u00e0 une approche plus d\u00e9tendue et raffin\u00e9e.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Concept nouveau, cet effet d\u2019attirance en cascade veut placer au centre de l\u2019exp\u00e9rience notre client qui est immerg\u00e9 dans le monde du luxe moderne de JLR. Il d\u00e9fie vraiment les conventions d\u2019un show-room automobile. Le sentiment d\u2019ouverture, l\u2019absence de barri\u00e8res et l\u2019atmosph\u00e8re relaxante donnent l\u2019impression d\u2019un luxueux \u00e9crin, proche d\u2019une bo\u00eete \u00e0 bijoux. Un espace salon situ\u00e9 au centre du rez-de-chauss\u00e9e ouvre sur les pavillons de Marques, o\u00f9 Range Rover, Defender et Discovery pr\u00e9sentent leurs identit\u00e9s singuli\u00e8res. \u00c0 l\u2019image des jardins de sculptures, les automobiles sont pr\u00e9sent\u00e9es ici comme des \u0153uvres d\u2019art.<\/p>\n<cite>JAMES HAGGER &#8211; RETAIL DESIGN DIRECTOR, JLR<\/cite><\/blockquote>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/groupe-grim.com\/jaguar-land-rover\/wp-content\/uploads\/2023\/12\/8.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"677\" src=\"https:\/\/groupe-grim.com\/jaguar-land-rover\/wp-content\/uploads\/2023\/12\/8.jpg\" alt=\"Nouvelle concession JLR Vietnam\" class=\"wp-image-64739\" title=\"\" srcset=\"https:\/\/groupe-grim.com\/jaguar-land-rover\/wp-content\/uploads\/2023\/12\/8.jpg 1024w, https:\/\/groupe-grim.com\/jaguar-land-rover\/wp-content\/uploads\/2023\/12\/8-980x648.jpg 980w, https:\/\/groupe-grim.com\/jaguar-land-rover\/wp-content\/uploads\/2023\/12\/8-480x317.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/groupe-grim.com\/jaguar-land-rover\/wp-content\/uploads\/2023\/12\/03-copy-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"357\" data-id=\"64742\" src=\"https:\/\/groupe-grim.com\/jaguar-land-rover\/wp-content\/uploads\/2023\/12\/03-copy-1.jpg\" alt=\"Concession JLR\" class=\"wp-image-64742\" title=\"\" srcset=\"https:\/\/groupe-grim.com\/jaguar-land-rover\/wp-content\/uploads\/2023\/12\/03-copy-1.jpg 500w, https:\/\/groupe-grim.com\/jaguar-land-rover\/wp-content\/uploads\/2023\/12\/03-copy-1-480x343.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 500px, 100vw\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/groupe-grim.com\/jaguar-land-rover\/wp-content\/uploads\/2023\/12\/6.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"357\" data-id=\"64741\" src=\"https:\/\/groupe-grim.com\/jaguar-land-rover\/wp-content\/uploads\/2023\/12\/6.jpg\" alt=\"JLR\" class=\"wp-image-64741\" title=\"\" srcset=\"https:\/\/groupe-grim.com\/jaguar-land-rover\/wp-content\/uploads\/2023\/12\/6.jpg 500w, https:\/\/groupe-grim.com\/jaguar-land-rover\/wp-content\/uploads\/2023\/12\/6-480x343.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 500px, 100vw\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/groupe-grim.com\/jaguar-land-rover\/wp-content\/uploads\/2023\/12\/3.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"357\" data-id=\"64745\" src=\"https:\/\/groupe-grim.com\/jaguar-land-rover\/wp-content\/uploads\/2023\/12\/3.jpg\" alt=\"Nouveau point de vente JLR\" class=\"wp-image-64745\" title=\"\" srcset=\"https:\/\/groupe-grim.com\/jaguar-land-rover\/wp-content\/uploads\/2023\/12\/3.jpg 500w, https:\/\/groupe-grim.com\/jaguar-land-rover\/wp-content\/uploads\/2023\/12\/3-480x343.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 500px, 100vw\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">UNE EXP\u00c9RIENCE UNIQUE POUR CHAQUE CLIENT GR\u00c2CE \u00c0 UNE APPROCHE CENTR\u00c9E SUR L&rsquo;HUMAIN<\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Situ\u00e9 dans le district de Long Bien, au 467 de la rue Nguyen Van Linh \u00e0 Phuc Dong, le nouveau point de vente JLR est entour\u00e9 de bureaux et de r\u00e9sidences de grand standing.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Le Vietnam est reconnu comme l\u2019un des pays du Sud-Est Asiatique o\u00f9 le march\u00e9 du luxe cro\u00eet le plus vite, ce qui en fait une merveilleuse opportunit\u00e9 pour nos marques. C\u2019est le premier lieu de ce genre dans la r\u00e9gion et notre deuxi\u00e8me show-room au Vietnam, ce qui renforce notre implication dans le pays.<br>D\u00e8s son arriv\u00e9e, chaque client est accueilli par un repr\u00e9sentant qui va le guider tout au long de sa visite. Qu\u2019il s\u2019agisse d\u2019organiser sa premi\u00e8re rencontre avec ladite Maison ou bien de soutenir son exp\u00e9rience client, notre personnel lui offrira un moment d\u00e9di\u00e9, personnalis\u00e9, en toute facilit\u00e9.<\/p>\n<cite>ALISTAIR SCOTT &#8211; MANAGING DIRECTOR JLR ASIA PACIFIC<\/cite><\/blockquote>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Chez JLR, nous souhaitons offrir \u00e0 nos clients une exp\u00e9rience unique et stimulante : dans un seul et m\u00eame lieu, ils peuvent s\u2019impr\u00e9gner des univers des Maisons Range Rover, Defender et Discovery. Parmi toutes les concessions JLR du monde, c\u2019est le premier point de vente con\u00e7u de cette fa\u00e7on.<\/p>\n<cite>RUDD POLES &#8211; GENERAL MANAGER, JLR HANO\u00cf<\/cite><\/blockquote>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>La nouveau point de vente JLR de 1700 m\u00e8tres carr\u00e9s mat\u00e9rialise une conception sur mesure ainsi qu\u2019une ambiance graphique d\u00e9di\u00e9es, permettant une \u00e9motion certaine pour le client alors qu\u2019il circule tout autour d\u2019une zone centrale, jusqu\u2019\u00e0 l\u2019amener \u00e0 s\u2019immerger dans l\u2019univers de chaque Maisons.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/groupe-grim.com\/jaguar-land-rover\/wp-content\/uploads\/2023\/12\/interieur-lieu-de-vente-JLR.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/groupe-grim.com\/jaguar-land-rover\/wp-content\/uploads\/2023\/12\/interieur-lieu-de-vente-JLR.jpg\" alt=\"Nouveau point de vente JLR 2\" class=\"wp-image-64733\" title=\"\" srcset=\"https:\/\/groupe-grim.com\/jaguar-land-rover\/wp-content\/uploads\/2023\/12\/interieur-lieu-de-vente-JLR.jpg 1024w, https:\/\/groupe-grim.com\/jaguar-land-rover\/wp-content\/uploads\/2023\/12\/interieur-lieu-de-vente-JLR-980x654.jpg 980w, https:\/\/groupe-grim.com\/jaguar-land-rover\/wp-content\/uploads\/2023\/12\/interieur-lieu-de-vente-JLR-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.groupe-grim.com\/rendez-vous\/\" style=\"border-radius:0px\">R\u00e9server un essai<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link wp-element-button\" href=\"tel:0805021414\" style=\"border-radius:0px\">0 805 02 14 14 (appel gratuit)<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\">Pour tout renseignement sur <strong>Jaguar ou Land Rover :<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"tel:0805021414\" data-type=\"tel\" data-id=\"tel:0805021414\"><strong>08 05 02 14 14 (appel gratuit)<\/strong><\/a>&nbsp;du lundi au dimanche de 9h00 \u00e0 22h00<\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.groupe-grim.com\/rendez-vous\/\">Essayer un v\u00e9hicule<\/a>&nbsp;I&nbsp;<a href=\"https:\/\/www.grim-occasion.com\/reprise-de-votre-vehicule\/\" target=\"_blank\" rel=\"noopener\">Demander une offre de reprise<\/a>&nbsp;I&nbsp;<a href=\"https:\/\/www.groupe-grim.com\/rendez-vous\/\" data-type=\"URL\" data-id=\"https:\/\/www.groupe-grim.com\/rendez-vous\/\">Demander Une offre de financement<\/a>&nbsp;I&nbsp;<a href=\"https:\/\/www.grim-occasion.com\/voitures\/?_brand=jaguar%2Cland-rover\" target=\"_blank\" rel=\"noopener\">GRIM Occasion<\/a><\/p>\n\n\n\n<p class=\"has-text-align-center\">JAGUAR &#8211; LAND ROVER \u2022 Montpellier \u2013 N\u00eemes \u2013 B\u00e9ziers \u2013 Valence \u2013 Avignon<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>Le premier nouveau point de vente JLR dans le monde \u00e0 prendre forme selon la vision des Maisons de Marque, a \u00e9t\u00e9 pr\u00e9sent\u00e9 par JLR Vietnam. Ce point de vente, offre une exp\u00e9rience immersive o\u00f9 le client peut explorer l&rsquo;univers de chacune des marques \u2013 Range Rover, Defender et Discovery. LE NOUVEAU POINT DE VENTE 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