{"id":68995,"date":"2024-09-11T10:24:11","date_gmt":"2024-09-11T08:24:11","guid":{"rendered":"https:\/\/groupe-grim.com\/jaguar-land-rover\/?p=68995"},"modified":"2024-09-03T10:35:50","modified_gmt":"2024-09-03T08:35:50","slug":"jlr-caoutchouc-fsc","status":"publish","type":"post","link":"https:\/\/groupe-grim.com\/jaguar-land-rover\/jlr-caoutchouc-fsc\/","title":{"rendered":"JLR va d\u00e9ployer du caoutchouc naturel certifi\u00e9 FSC dans les pneus de ses v\u00e9hicules de luxe"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li>JLR est le pionnier de l&rsquo;utilisation de pneus certifi\u00e9s \u00e0 grande \u00e9chelle dans l&rsquo;ensemble de sa gamme de v\u00e9hicules de luxe, en partenariat avec le fabricant mondial de pneus Pirelli<\/li>\n\n\n\n<li>Dans le cadre d&rsquo;un engagement in\u00e9dit dans le secteur, Pirelli fournira des pneus fabriqu\u00e9s \u00e0 partir de caoutchouc naturel certifi\u00e9 FSC\u00ae pour une utilisation \u00e0 grande \u00e9chelle dans les v\u00e9hicules de luxe de JLR, en faisant ses d\u00e9buts sur le nouveau Range Rover Electric<\/li>\n\n\n\n<li>Assure des pneus de haute qualit\u00e9 avec des normes \u00e9thiques et une origine enti\u00e8rement v\u00e9rifi\u00e9es<\/li>\n\n\n\n<li>L&rsquo;adoption par JLR de pneus certifi\u00e9s FSC s&rsquo;inscrit dans le cadre de sa strat\u00e9gie Reimagine, qui favorise l&rsquo;approvisionnement responsable et la tra\u00e7abilit\u00e9 de la cha\u00eene d&rsquo;approvisionnement<\/li>\n\n\n\n<li>Cette collaboration marque une \u00e9tape importante vers l\u2019adoption du caoutchouc naturel durable dans l\u2019industrie automobile<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" src=\"https:\/\/groupe-grim.com\/jaguar-land-rover\/wp-content\/uploads\/2024\/09\/JLR-certifie-FSC-1024x574.jpg\" alt=\"JLR certifie FSC\" class=\"wp-image-69038\" title=\"\" srcset=\"https:\/\/groupe-grim.com\/jaguar-land-rover\/wp-content\/uploads\/2024\/09\/JLR-certifie-FSC-980x550.jpg 980w, https:\/\/groupe-grim.com\/jaguar-land-rover\/wp-content\/uploads\/2024\/09\/JLR-certifie-FSC-480x269.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">JLR EN PARTENARIAT AVEC LE FABRICANT MONDIAL PIRELLI <\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Gaydon, Royaume-Uni \u2013 11 juillet 2024 :<\/strong>&nbsp;JLR s&rsquo;est associ\u00e9 au fabricant mondial de pneus Pirelli dans le cadre d&rsquo;un engagement in\u00e9dit dans l&rsquo;industrie automobile mondiale visant \u00e0 utiliser des pneus fabriqu\u00e9s avec du caoutchouc naturel certifi\u00e9 FSC\u00ae dans toute sa gamme de v\u00e9hicules de luxe modernes (FSC\u00ae N004537).<\/p>\n\n\n\n<p>Le constructeur automobile de luxe sera le premier \u00e0 adopter \u00e0 grande \u00e9chelle des pneus certifi\u00e9s FSC, en rempla\u00e7ant tous les pneus Pirelli par des pneus de toute sa gamme, et ce pour la premi\u00e8re fois sur le nouveau Range Rover Electric. Cet engagement repr\u00e9sentera plus de 250 000 pneus certifi\u00e9s FSC par an.&nbsp;<\/p>\n\n\n\n<p>La collaboration entre JLR et Pirelli repr\u00e9sente une \u00e9tape importante dans la production et l\u2019adoption de pneus de plus en plus durables, soutenant la pr\u00e9servation des for\u00eats et promouvant le d\u00e9veloppement durable.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Dans le cadre de sa strat\u00e9gie Reimagine, JLR s&rsquo;engage pleinement dans un approvisionnement responsable, notamment en veillant \u00e0 ce que le caoutchouc naturel utilis\u00e9 dans sa production de pneus soit tra\u00e7able \u00e0 chaque \u00e9tape de la transformation jusqu&rsquo;\u00e0 l&rsquo;origine.&nbsp;<\/p>\n\n\n\n<p>Le processus complexe de certification de la cha\u00eene de tra\u00e7abilit\u00e9 du Forest Stewardship Council (FSC) v\u00e9rifie que les mat\u00e9riaux certifi\u00e9s FSC ont \u00e9t\u00e9 identifi\u00e9s et s\u00e9par\u00e9s des mat\u00e9riaux non certifi\u00e9s tout au long de la cha\u00eene d&rsquo;approvisionnement, des plantations au fabricant de pneus, ce qui signifie qu&rsquo;ils sont enti\u00e8rement v\u00e9rifi\u00e9s pour soutenir les normes les plus \u00e9lev\u00e9es de foresterie durable.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Il s\u2019agit d\u2019une \u00e9tape passionnante dans notre parcours vers le luxe durable, puisque nous collaborons avec Pirelli, une entreprise qui partage l\u2019ambition de JLR en mati\u00e8re de d\u00e9veloppement durable et qui est \u00e0 l\u2019avant-garde de la production de pneus durables. Nous examinons chaque aspect de nos v\u00e9hicules pour trouver des solutions qui nous permettent de red\u00e9finir le luxe d\u2019une mani\u00e8re meilleure pour les personnes et la plan\u00e8te. En choisissant les pneus certifi\u00e9s FSC de Pirelli, nous proposons \u00e0 nos clients des pneus de haute qualit\u00e9 et de haute performance tout en soutenant une gestion responsable des for\u00eats et en prot\u00e9geant les communaut\u00e9s de notre cha\u00eene d\u2019approvisionnement en caoutchouc pour g\u00e9n\u00e9rer de r\u00e9els progr\u00e8s.<\/p>\n<cite>ANDR\u00c9A DEBBANE &#8211; DIRECTRICE DU D\u00c9VELOPPEMENT DURABLE CHEZ JLR<\/cite><\/blockquote>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>L&rsquo;innovation dans les mat\u00e9riaux et la fiabilit\u00e9 de nos produits en termes de durabilit\u00e9 sont pour nous une priorit\u00e9. La certification FSCTM confirme que les for\u00eats sont g\u00e9r\u00e9es de mani\u00e8re \u00e0 pr\u00e9server la diversit\u00e9 biologique, tout en b\u00e9n\u00e9ficiant aux travailleurs et aux communaut\u00e9s locales d&rsquo;une mani\u00e8re qui leur est \u00e9conomiquement b\u00e9n\u00e9fique. Nous sommes heureux que JLR ait choisi de rejoindre notre aventure Pirelli en tant que premier constructeur automobile \u00e0 utiliser des pneus Pirelli avec cette certification sur une large gamme de v\u00e9hicules.<\/p>\n<cite>MATTEO BATTAINI &#8211; RESPONSABLE DU D\u00c9VELOPPEMENT DURABLE ET DE LA NOUVELLE MOBILIT\u00c9 CHEZ PIRELLI<\/cite><\/blockquote>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>La d\u00e9cision de JLR d&rsquo;adopter des pneus fabriqu\u00e9s \u00e0 partir de caoutchouc naturel certifi\u00e9 FSC\u00ae dans l&rsquo;ensemble de sa gamme est une initiative r\u00e9volutionnaire qui \u00e9tablit une nouvelle r\u00e9f\u00e9rence en mati\u00e8re de d\u00e9veloppement durable dans l&rsquo;industrie automobile. Cette initiative stimule non seulement la demande de caoutchouc naturel provenant de sources responsables, mais elle a \u00e9galement un impact positif sur l&rsquo;environnement et les communaut\u00e9s de petits exploitants impliqu\u00e9s dans sa production.<\/p>\n<cite>FABIAN FARKAS &#8211; RESPONSABLE DES MARCH\u00c9S CHEZ FSC INTERNATIONAL<\/cite><\/blockquote>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/groupe-grim.com\/jaguar-land-rover\/wp-content\/uploads\/2024\/09\/JLR-caoutchouc-FSC.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/groupe-grim.com\/jaguar-land-rover\/wp-content\/uploads\/2024\/09\/JLR-caoutchouc-FSC-1024x684.jpg\" alt=\"JLR caoutchouc FSC\" class=\"wp-image-69040\" title=\"\" srcset=\"https:\/\/groupe-grim.com\/jaguar-land-rover\/wp-content\/uploads\/2024\/09\/JLR-caoutchouc-FSC-980x654.jpg 980w, https:\/\/groupe-grim.com\/jaguar-land-rover\/wp-content\/uploads\/2024\/09\/JLR-caoutchouc-FSC-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Les informations du FSC montrent que 85 % des personnes qui ont d\u00e9clar\u00e9 reconna\u00eetre et comprendre le logo FSC et 81 % seraient tr\u00e8s ou assez susceptibles de donner la pr\u00e9f\u00e9rence aux produits certifi\u00e9s FSC*.&nbsp;<\/p>\n\n\n\n<p>En plus d&rsquo;introduire des produits certifi\u00e9s FSC dans l&rsquo;ensemble du portefeuille de JLR, Pirelli et JLR travaillent ensemble pour augmenter le pourcentage de contenu durable et recycl\u00e9 de tous les pneus fournis \u00e0 JLR alors qu&rsquo;ils travaillent vers des ambitions communes en mati\u00e8re de durabilit\u00e9.&nbsp; &nbsp;&nbsp;<\/p>\n\n\n\n<p>JLR a \u00e9galement renforc\u00e9 son processus d\u2019approvisionnement mondial pour permettre l\u2019\u00e9valuation des fournisseurs sur la base de crit\u00e8res ESG, dans le cadre de ses efforts visant \u00e0 \u00e9tablir de nouvelles r\u00e9f\u00e9rences en mati\u00e8re d\u2019impact environnemental, soci\u00e9tal et communautaire en tant qu\u2019entreprise de luxe. En permettant aux acheteurs de collecter des donn\u00e9es ESG sp\u00e9cifiques aux fournisseurs, elle peut identifier et s\u00e9lectionner des fournisseurs capables de d\u00e9montrer qu\u2019ils r\u00e9pondent aux normes les plus \u00e9lev\u00e9es en mati\u00e8re de performance environnementale, de pratiques de travail et de responsabilit\u00e9 sociale.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.groupe-grim.com\/rendez-vous\/\" style=\"border-radius:0px\">R\u00e9server un essai<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link wp-element-button\" href=\"tel:0805021414\" style=\"border-radius:0px\">0 805 02 14 14 (appel gratuit)<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\">Pour tout renseignement sur <strong>Jaguar ou Land Rover :<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"tel:0805021414\" data-type=\"tel\" data-id=\"tel:0805021414\"><strong>08 05 02 14 14 (appel gratuit)<\/strong><\/a>&nbsp;du lundi au dimanche de 9h00 \u00e0 22h00<\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.groupe-grim.com\/rendez-vous\/\">Essayer un v\u00e9hicule<\/a>&nbsp;I&nbsp;<a href=\"https:\/\/www.grim-occasion.com\/reprise-de-votre-vehicule\/\" target=\"_blank\" rel=\"noopener\">Demander une offre de reprise<\/a>&nbsp;I&nbsp;<a href=\"https:\/\/www.groupe-grim.com\/rendez-vous\/\" data-type=\"URL\" data-id=\"https:\/\/www.groupe-grim.com\/rendez-vous\/\">Demander Une offre de financement<\/a>&nbsp;I&nbsp;<a href=\"https:\/\/www.grim-occasion.com\/voitures\/?_brand=jaguar%2Cland-rover\" target=\"_blank\" rel=\"noopener\">GRIM Occasion<\/a><\/p>\n\n\n\n<p class=\"has-text-align-center\">JAGUAR &#8211; LAND ROVER \u2022 Montpellier \u2013 N\u00eemes \u2013 B\u00e9ziers \u2013 Valence \u2013 Avignon<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" 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