{"id":74834,"date":"2026-06-01T15:00:30","date_gmt":"2026-06-01T13:00:30","guid":{"rendered":"https:\/\/groupe-grim.com\/jaguar-land-rover\/?p=74834"},"modified":"2026-06-01T15:00:42","modified_gmt":"2026-06-01T13:00:42","slug":"milan-design-week-2026","status":"publish","type":"post","link":"https:\/\/groupe-grim.com\/jaguar-land-rover\/milan-design-week-2026\/","title":{"rendered":"MILAN DESIGN WEEK 2026 : RANGE ROVER PR\u00c9SENTE \u00ab TRACES \u00bb"},"content":{"rendered":"\n

Range Rover pr\u00e9sente \u00ab\u00a0Traces\u00a0\u00bb, une installation in situ con\u00e7ue pour la Milan Design Week 2026 en collaboration avec Storey Studio, un studio de design spatial bas\u00e9 \u00e0 Londres.<\/p>\n\n\n\n

Install\u00e9e au c\u0153ur de Milan, \u00e0 la Galleria Meravigli, l’installation c\u00e9l\u00e8bre Range Rover Bespoke, le service de personnalisation d’exception de la marque, o\u00f9 savoir\u2011faire, cr\u00e9ativit\u00e9 et individualit\u00e9 se rencontrent.<\/p>\n\n\n\n

Pour la deuxi\u00e8me ann\u00e9e cons\u00e9cutive \u00e0 la Milan Design Week, Range Rover propose avec \u00ab Traces \u00bb une installation ambitieuse, offrant un voyage sensoriel \u00e0 travers la m\u00e9moire, les mati\u00e8res et l’instinct.<\/p>\n\n\n\n

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Faisant suite \u00e0 \u00ab Futurespective: Connected Worlds \u00bb l’ann\u00e9e pr\u00e9c\u00e9dente, elle approfondit le dialogue de Range Rover avec la communaut\u00e9 internationale du design et interroge ce que signifie v\u00e9ritablement cr\u00e9er quelque chose d’enti\u00e8rement personnel.<\/p>\n\n\n\n

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La Milan Design Week est l’un des moments les plus importants de la sc\u00e8ne internationale du design, r\u00e9unissant des leaders de nombreux horizons pour vivre et inspirer l’excellence du design contemporain.

C’est pour nous l’environnement id\u00e9al pour s’immerger dans la philosophie Range Rover : cr\u00e9er de v\u00e9ritables objets de d\u00e9sir uniques gr\u00e2ce aux possibilit\u00e9s infinies de design et de personnalisation offertes par Range Rover Bespoke.<\/p>\n\n\n\n

\u00ab Traces \u00bb est une invitation \u00e0 c\u00e9l\u00e9brer la personnalisation artisanale de Range Rover, non pas comme un processus, mais comme une exp\u00e9rience profond\u00e9ment \u00e9motionnelle, fa\u00e7onn\u00e9e par la m\u00e9moire, le lieu et l’instinct du beau.

Nous sommes fiers de donner vie \u00e0 cette vision en collaboration avec Storey Studio, et de la pr\u00e9senter aux c\u00f4t\u00e9s de certains des objets artisanaux les plus extraordinaires et des voix cr\u00e9atives les plus marquantes d’aujourd’hui<\/p>\n\n\n\n

\u2014 Martin Limpert, Global Managing Director, Range Rover<\/cite><\/p>\n<\/blockquote>\n\n\n\n

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RANGE ROVER BESPOKE AU COEUR DE LA MILAN DESIGN WEEK 2026<\/h2>\n\n\n\n

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M\u00ealant design spatial, film original, \u0153uvres d’art command\u00e9es et cr\u00e9ation sonore sur mesure, l’installation guide les visiteurs dans un voyage sensoriel \u00e0 travers la cr\u00e9ation de quelque chose d’enti\u00e8rement personnel, explorant comment la m\u00e9moire, le lieu et l’instinct des mati\u00e8res fa\u00e7onnent les choix qui donnent naissance \u00e0 un v\u00e9hicule v\u00e9ritablement unique.<\/p>\n\n\n\n

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L’installation \u00ab Traces \u00bb de Range Rover donne magnifiquement vie aux \u00e9l\u00e9ments du service Range Rover Bespoke \u2013 r\u00e9serv\u00e9 \u00e0 nos clients les plus exigeants en qu\u00eate d’une distinction absolue. Elle met en lumi\u00e8re le travail de nos artisans, de nos experts en peinture \u00e0 notre \u00e9quipe de broderie.

Cela marque une nouvelle \u00e8re pour Range Rover Bespoke, alors que nous continuons \u00e0 \u00e9tendre et \u00e0 affiner les capacit\u00e9s du service, tout en d\u00e9veloppant notre r\u00e9seau d\u2019espaces de conception sur mesure dans le monde entier<\/p>\n\n\n\n

\u2014 Anna Gallagher, Managing Director, Bespoke Operations<\/cite><\/p>\n<\/blockquote>\n\n\n\n

Les visiteurs traversent trois chapitres immersifs dans lesquels chaque espace est con\u00e7u pour \u00eatre ressentis autant que vus. Des miroirs omnipr\u00e9sents \u00e9voquent les possibilit\u00e9s de personalisation infinies offertes par Range Rover Bespoke \u2013 de la couleur et de la finition \u00e0 la broderie et \u00e0 la mati\u00e8re.<\/p>\n\n\n\n

Le premier chapitre, M\u00e9moire et Couleur, plonge les visiteurs dans un film r\u00e9alis\u00e9 par Felipe Sanguinetti, cin\u00e9aste n\u00e9 \u00e0 Buenos Aires et bas\u00e9 \u00e0 Paris, dont le travail embrasse l’art, la danse, la mode et la musique pour des clients tels que Chanel, Louis Vuitton et le Royal Opera House.<\/p>\n\n\n\n

Projet\u00e9 sur quatre murs et r\u00e9fl\u00e9chi par des miroirs environnants pour cr\u00e9er un effet spatial infini, le film retrace les souvenirs de Sanguinetti, de ses racines argentines \u00e0 sa vie de cr\u00e9atif, chacun ancr\u00e9 dans une teinte distincte.<\/p>\n\n\n\n

Il exprime une v\u00e9rit\u00e9 fondatrice de Range Rover : la couleur est indissociable du lieu. Depuis 1970, des teintes telles que Davos White, Masai Red et Bahama Gold ont captur\u00e9 l’esprit de destinations du monde entier.<\/p>\n\n\n\n

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MILAN DESIGN WEEK 2026 : LES CLIENTS RANGE ROVER BESPOKE<\/h2>\n\n\n\n

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Aujourd’hui, gr\u00e2ce \u00e0 Range Rover Bespoke, les clients peuvent choisir une teinte inspir\u00e9e de n’importe quel endroit dans le monde, en finition brillante, mate ou satin\u00e9e. Une bo\u00eete lumineuse au plafond \u00e9volue en harmonie avec la palette du film, baignant l’espace de ses couleurs.<\/p>\n\n\n\n

Le deuxi\u00e8me chapitre, M\u00e9moire et Motif, invite les visiteurs dans un environnement plus intime, o\u00f9 quatre artistes ont cr\u00e9\u00e9 des illustrations n\u00e9es de leurs souvenirs de Milan. L’\u00e9quipe Range Rover Bespoke Materiality a en retour cr\u00e9\u00e9 des \u0153uvres de broderie originales en r\u00e9ponse \u00e0 chaque illustration.<\/p>\n\n\n\n

Les \u0153uvres, inspir\u00e9es par les illustrations de Hvass and Hannibal, Lisa Rampilli, Petra Borner et Jules Julien, sont pr\u00e9sent\u00e9es dans des vitrines miroir dor\u00e9es champagne int\u00e9gr\u00e9es dans des colonnes, dont les int\u00e9rieurs r\u00e9fl\u00e9chissants multiplient chaque pi\u00e8ce \u00e0 l’infini.\u00a0<\/p>\n\n\n\n

 L’espace est plus calme et enveloppant, avec des murs en tissu tendu aux tons lin, un plafond abaiss\u00e9 et un tapis en laine bicolore. Un paysage sonore original fa\u00e7onn\u00e9 par les cr\u00e9ateurs \u00ab Father \u00bb se d\u00e9ploie en continu tout au long des deux chapitres, offrant un fil invisible \u00e0 travers l’exp\u00e9rience.<\/p>\n\n\n\n

Le troisi\u00e8me et dernier chapitre, M\u00e9moire et Mati\u00e8re, r\u00e9v\u00e8le la Pearl of Tay, une \u00e9dition unique r\u00e9alis\u00e9e par Range Rover Bespoke, inspir\u00e9e de la perle d’eau douce de la rivi\u00e8re Tay en \u00c9cosse.<\/p>\n\n\n\n

L’espace est con\u00e7u comme un paysage\u00a0\u00a0: gravier noir sous les pieds, ailettes ondulantes nacr\u00e9es courant sur toute la longueur du plafond en r\u00e9f\u00e9rence \u00e0 l’eau, et vitrines miroir pleine hauteur de chaque c\u00f4t\u00e9, abritant 14 objets s\u00e9lectionn\u00e9s par Bard, la boutique et galerie d’artisanat et de design \u00e9cossais bas\u00e9e \u00e0 \u00c9dimbourg.<\/p>\n\n\n\n

Chaque objet est cr\u00e9\u00e9 \u00e0 partir d’un seul mat\u00e9riau et t\u00e9moigne des paysages et du savoir\u2011faire de l’\u00c9cosse, \u00e0 l’image du v\u00e9hicule lui\u2011m\u00eame. L’ensemble illustre comment le lieu, la mati\u00e8re et le toucher peuvent inspirer les choix menant \u00e0 une finition sur mesure.<\/p>\n\n\n\n

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S\u00e9lectionn\u00e9s pour leur qualit\u00e9 \u00e9motionnelle et symbolique, les objets incarnent ce que Hugo Macdonald, fondateur de Bard, d\u00e9crit comme une attraction hors du commun. Cet attrait \u00e9tablit un pont entre h\u00e9ritage et modernit\u00e9, r\u00e9sonnant avec le m\u00eame instinct de singularit\u00e9 qui anime le service Range Rover Bespoke.<\/p>\n\n\n\n

La Pearl of Tay est r\u00e9v\u00e9l\u00e9e par un jeu de lumi\u00e8re, l’espace s’animant autour de la voiture \u00e0 l’entr\u00e9e des visiteurs.<\/p>\n\n\n\n

Les visiteurs sont invit\u00e9s \u00e0 conclure leur exp\u00e9rience dans le caf\u00e9 attenant \u00e0 l’installation, am\u00e9nag\u00e9 avec du mobilier et des luminaires de la maison de design mondiale GUBI. L’espace se d\u00e9finit par la chaleur des mati\u00e8res et la p\u00e9rennit\u00e9 des formes.<\/p>\n\n\n\n

Le partenaire mobilier GUBI y pr\u00e9sente plusieurs pi\u00e8ces, notamment le F300 Lounge Chair de Pierre Paulin. Des chaises Daumiller, des tables de repas priv\u00e9es, des configurations de bar GUBI et des lampes Obello composent un ensemble stratifi\u00e9 o\u00f9 texture, sensorialit\u00e9 et design contemporain se rencontrent. <\/p>\n\n\n\n

Ancr\u00e9e dans la vision de GUBI, qui consiste \u00e0 revisiter les ic\u00f4nes du design tout en en proposant de nouvelles, cette sc\u00e9nographie tisse des liens entre la m\u00e9moire et l’invention.<\/p>\n\n\n\n

\u00ab Traces \u00bb est pr\u00e9sent\u00e9 en avant\u2011premi\u00e8re presse le 20 avril 2026, et ouvre ses portes au public du 21 au 26 avril 2026 \u00e0 la Galleria Meravigli, Milan.<\/p>\n\n\n\n

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R\u00e9server un essai<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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0 805 02 14 14 (appel gratuit)<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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Pour tout renseignement sur Jaguar ou Land Rover :<\/strong><\/p>\n\n\n\n

08 05 02 14 14 (appel gratuit)<\/strong><\/a> du lundi au dimanche de 9h00 \u00e0 22h00<\/p>\n\n\n\n

Essayer un v\u00e9hicule<\/a> I Demander une offre de reprise<\/a> I Demander Une offre de financement<\/a> I GRIM Occasion<\/a><\/p>\n\n\n\n

JAGUAR – LAND ROVER \u2022 Montpellier \u2013 N\u00eemes \u2013 B\u00e9ziers \u2013 Valence \u2013 Avignon<\/p>\n\n\n\n

<\/div>\n<\/span>","protected":false},"excerpt":{"rendered":"

Range Rover pr\u00e9sente \u00ab\u00a0Traces\u00a0\u00bb, une installation in situ con\u00e7ue pour la Milan Design Week 2026 en collaboration avec Storey Studio, un studio de design spatial bas\u00e9 \u00e0 Londres. 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