{"id":584,"date":"2025-03-11T17:34:28","date_gmt":"2025-03-11T16:34:28","guid":{"rendered":"https:\/\/groupe-grim.com\/xpeng\/?p=584"},"modified":"2026-02-02T15:40:03","modified_gmt":"2026-02-02T14:40:03","slug":"he-xiaopeng","status":"publish","type":"post","link":"https:\/\/groupe-grim.com\/xpeng\/he-xiaopeng\/","title":{"rendered":"He Xiaopeng : Le visionnaire derri\u00e8re XPENG"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" style=\"font-size:18px\"><strong>UN LEADER AU COEUR DE L&rsquo;INNOVATION<\/strong><\/h2>\n\n\n\n<p>Dans le monde en pleine mutation de la mobilit\u00e9 \u00e9lectrique, un entrepreneur chinois se distingue par son ambition et son audace : <strong>He Xiaopeng<\/strong>. Connu pour avoir cofond\u00e9 <strong>UCWeb<\/strong>, vendu \u00e0 Alibaba en 2014 pour <strong>4,3 milliards de dollars<\/strong>, il est aujourd\u2019hui le <strong>pr\u00e9sident et CEO de XPeng Motors<\/strong>, l\u2019un des leaders chinois de l\u2019automobile \u00e9lectrique intelligente. Visionnaire et d\u00e9termin\u00e9, He Xiaopeng s\u2019impose comme un acteur cl\u00e9 de la r\u00e9volution des v\u00e9hicules \u00e9lectriques (<strong>VE<\/strong>), avec une ambition claire : <strong>propulser XPeng Motors parmi les trois premiers constructeurs chinois d\u2019ici 2030<\/strong>.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><picture><img src=\"https:\/\/groupe-grim.com\/xpeng\/wp-content\/uploads\/2025\/03\/HE_Xiaopeng_Mobile.jpg\" alt=\"He Xiaopeng xpeng\" width=\"842\" height=\"434\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-585\" title=\"HE_Xiaopeng_Mobile\" srcset=\"https:\/\/groupe-grim.com\/xpeng\/wp-content\/uploads\/2025\/03\/HE_Xiaopeng_Mobile-768x396.jpg 768w, https:\/\/groupe-grim.com\/xpeng\/wp-content\/uploads\/2025\/03\/HE_Xiaopeng_Mobile.jpg 842w\" sizes=\"100vw\"><\/picture><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u00c0 travers cet article, nous allons retracer <strong>le parcours de He Xiaopeng<\/strong>, depuis ses d\u00e9buts dans la technologie mobile jusqu\u2019\u00e0 son r\u00f4le central dans l\u2019essor de <strong>XPeng Motors<\/strong>, aujourd\u2019hui en pleine expansion internationale.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:18px\"><strong>DE LA TECHNOLOGIE MOBILE \u00c0 LA R\u00c9VOLUTION \u00c9LECTRIQUE : LE PARCOURS DE HE XIAOPENG<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:15px\"><strong>DES D\u00c9BUTS PROMETTEURS DANS LA TECH<\/strong><\/h3>\n\n\n\n<p>N\u00e9 le <strong>3 novembre 1977 <\/strong>\u00e0 Huangshi, dans la province du Hubei, He Xiaopeng suit des \u00e9tudes en informatique \u00e0 <strong>l\u2019Universit\u00e9 de Technologie du Sud de la Chine<\/strong>, o\u00f9 il obtient son dipl\u00f4me en <strong>1999<\/strong>. Passionn\u00e9 par les nouvelles technologies, il entame sa carri\u00e8re chez <strong>AsiaInfo Technologies<\/strong>, o\u00f9 il acquiert une solide exp\u00e9rience en gestion de projet et en d\u00e9veloppement technologique.<\/p>\n\n\n\n<div class=\"flex flex-col gap-16 my-24 md:flex-row\">\n    <!-- Conteneur de l'image avec gestion du responsive -->\n    <div class=\"w-full md:w-1\/2 \">\n        <img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/groupe-grim.com\/xpeng\/wp-content\/uploads\/2025\/03\/uc-web.jpg\" class=\"w-full h-auto rounded-lg shadow-lg\" alt=\"He Xiaopeng xpeng\" loading=\"lazy\" srcset=\"https:\/\/groupe-grim.com\/xpeng\/wp-content\/uploads\/2025\/03\/uc-web.jpg 1920w, https:\/\/groupe-grim.com\/xpeng\/wp-content\/uploads\/2025\/03\/uc-web-300x169.jpg 300w, https:\/\/groupe-grim.com\/xpeng\/wp-content\/uploads\/2025\/03\/uc-web-1024x576.jpg 1024w, https:\/\/groupe-grim.com\/xpeng\/wp-content\/uploads\/2025\/03\/uc-web-768x432.jpg 768w, https:\/\/groupe-grim.com\/xpeng\/wp-content\/uploads\/2025\/03\/uc-web-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" title=\"uc-web\" \/>    <\/div>\n\n    <!-- Conteneur du texte avec espacement adaptatif -->\n    <div class=\"w-full md:w-1\/2 prose max-w-none mt-6 md:mt-0 flex flex-col justify-center items-start\">\n        <p>En <strong>2004<\/strong>, il cofonde <strong><a href=\"https:\/\/www.ucweb.com\/\" target=\"_blank\" rel=\"noopener\">UCWeb<\/a><\/strong>, une entreprise sp\u00e9cialis\u00e9e dans les <strong>navigateurs mobiles<\/strong> et les <strong>services Internet mobiles<\/strong>. \u00c0 une \u00e9poque o\u00f9 le smartphone commence \u00e0 s\u2019imposer, He Xiaopeng et son \u00e9quipe d\u00e9veloppent le <strong>moteur U3<\/strong>, une innovation qui propulse UCWeb au sommet du march\u00e9 chinois des navigateurs mobiles.<\/p>\n            <\/div>\n<\/div>\n\n\n<p>Le succ\u00e8s de UCWeb est tel qu\u2019en <strong>2014<\/strong>, le g\u00e9ant du commerce \u00e9lectronique <strong>Alibaba<\/strong> rach\u00e8te l\u2019entreprise pour <strong>4,3 milliards de dollars<\/strong>, une somme record pour l\u2019\u00e9poque. Devenu milliardaire, He Xiaopeng rejoint Alibaba et occupe plusieurs postes strat\u00e9giques, notamment en tant que <strong>pr\u00e9sident du groupe mobile<\/strong> et <strong>pr\u00e9sident des jeux Ali Games<\/strong>.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:18px\"><strong>XPENG MOTORS : UNE AMBITION \u00c9LECTRIQUE ET AUTONOME<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:15px\"><strong>LA NAISSANCE D&rsquo;UN G\u00c9ANT DE LA VOITURE \u00c9LECTRIQUE<\/strong><\/h3>\n\n\n\n<p>Malgr\u00e9 son succ\u00e8s chez Alibaba,<a href=\"https:\/\/en.wikipedia.org\/wiki\/He_Xiaopeng\" target=\"_blank\" rel=\"noopener\"> He Xiaopeng<\/a> reste fascin\u00e9 par un autre secteur en pleine mutation : l\u2019automobile \u00e9lectrique. En 2014, il soutient la cr\u00e9ation de XPeng Motors, fond\u00e9e par Xia Heng et He Tao, deux anciens ing\u00e9nieurs de GAC Group. L\u2019objectif ? Cr\u00e9er des v\u00e9hicules \u00e9lectriques intelligents, capables de rivaliser avec Tesla.<\/p>\n\n\n\n<p>Mais ce n\u2019est qu\u2019en <strong>2017<\/strong> que He Xiaopeng prend r\u00e9ellement les r\u00eanes de XPeng Motors en tant que <strong>pr\u00e9sident et CEO<\/strong>. D\u00e8s lors, il acc\u00e9l\u00e8re le d\u00e9veloppement de l\u2019entreprise et impose une <strong>strat\u00e9gie ax\u00e9e sur l\u2019innovation<\/strong>, combinant <strong>\u00e9lectrification, intelligence artificielle et conduite autonome<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:15px\"><strong>DES MOD\u00c8LES INNOVANTS ET COMP\u00c9TITIFS<\/strong><\/h3>\n\n\n\n<p>Sous la direction de He Xiaopeng, XPeng Motors lance plusieurs mod\u00e8les phares :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>XPENG <strong>G3 (2018)<\/strong> : Un SUV compact \u00e9lectrique qui marque les premiers pas de l\u2019entreprise sur le march\u00e9 chinois.<\/li>\n\n\n\n<li>XPENG <strong>P7 (2020)<\/strong> : Une berline \u00e9lectrique haut de gamme, souvent compar\u00e9e \u00e0 la Tesla Model 3, avec des capacit\u00e9s avanc\u00e9es de conduite autonome.<\/li>\n\n\n\n<li><a href=\"https:\/\/groupe-grim.com\/xpeng\/xpeng-g9\/\"><strong>XPENG G9<\/strong><\/a><strong> (2022)<\/strong> : Un SUV premium offrant une autonomie impressionnante et des fonctionnalit\u00e9s technologiques de pointe.<\/li>\n\n\n\n<li>XPENG <strong>X9 (2024)<\/strong> : Un <strong>MPV (monospace premium)<\/strong> lanc\u00e9 d\u00e9but 2024, destin\u00e9 aux familles recherchant un VE spacieux et intelligent.<\/li>\n<\/ul>\n\n\n\n<div class=\"custom-button-container text-center\">\n    <a href=\"https:\/\/groupe-grim.com\/xpeng\/#rdv\" id=\"custom-button-69fb6b07ae8a2\" class=\"custom-button btn-primary btn-size-medium\">\n        <span class=\"button-text\">D\u00e9couvrir les mod\u00e8les XPENG<\/span>\n                    <i class=\"fa-solid fa-arrow-right ml-2\"><\/i>\n            <\/a>\n<\/div>\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>XPeng ne se contente pas de produire des VE traditionnels. L\u2019entreprise investit \u00e9galement dans des <strong>voitures volantes<\/strong>, avec des premi\u00e8res livraisons pr\u00e9vues en <strong>Chine d\u00e8s 2025<\/strong> via sa filiale <a href=\"https:\/\/www.aeroht.com\/\" target=\"_blank\" rel=\"noopener\"><strong>XPeng AeroHT<\/strong>.<\/a><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><picture><source type=\"image\/webp\" srcset=\"https:\/\/groupe-grim.com\/xpeng\/wp-content\/uploads\/2025\/03\/pic25-1-scaled.webp 2560w\" sizes=\"100vw\"><img src=\"https:\/\/groupe-grim.com\/xpeng\/wp-content\/uploads\/2025\/03\/pic25-1-1024x576.webp\" alt=\"He Xiaopeng xpeng\" width=\"1024\" height=\"576\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-587\" title=\"pic25-1\" srcset=\"https:\/\/groupe-grim.com\/xpeng\/wp-content\/uploads\/2025\/03\/pic25-1-scaled.webp 2560w\" sizes=\"100vw\"><\/picture><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:18px\"><strong>EXPANSION INTERNATIONALE ET RIVALIT\u00c9 AVEC TESLA<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:15px\"><strong>UN MARCH\u00c9 CHINOIS ULTRA-CONCURRENTIEL<\/strong><\/h3>\n\n\n\n<p>Le march\u00e9 chinois des VE est extr\u00eamement comp\u00e9titif, domin\u00e9 par des acteurs comme <strong>Tesla, NIO, BYD et Li Auto<\/strong>. En <strong>2023<\/strong>, XPENG a d\u00fb faire face \u00e0 une <strong>guerre des prix<\/strong> d\u00e9clench\u00e9e par Tesla, rendant les VE 40 % moins chers en Chine qu\u2019aux \u00c9tats-Unis. Malgr\u00e9 cette pression, XPeng a su r\u00e9sister gr\u00e2ce \u00e0 une strat\u00e9gie agressive de r\u00e9ductions de co\u00fbts et d\u2019innovations technologiques.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:15px\"><strong>DES PARTENARIATS STRAT\u00c9GIQUES AVEC VOLKSWAGEN ET DIDI<\/strong><\/h3>\n\n\n\n<p>Pour renforcer sa position, He Xiaopeng a nou\u00e9 des partenariats cl\u00e9s :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Volkswagen<\/strong> : En <strong>juillet 2023<\/strong>, le groupe allemand investit <strong>700 millions de dollars<\/strong> dans XPeng, acqu\u00e9rant <strong>4,99 % des parts<\/strong> et collaborant sur <strong>deux nouveaux mod\u00e8les \u00e9lectriques<\/strong> pr\u00e9vus pour 2026.<\/li>\n\n\n\n<li><strong>Didi<\/strong> : En <strong>ao\u00fbt 2023<\/strong>, XPeng acquiert la division VE du g\u00e9ant du VTC pour <strong>744 millions de dollars<\/strong>, lan\u00e7ant ainsi une nouvelle marque abordable visant les jeunes conducteurs chinois.<\/li>\n<\/ul>\n\n\n\n<div class=\"flex flex-col gap-16 my-24 md:flex-row-reverse\">\n    <!-- Conteneur de l'image avec gestion du responsive -->\n    <div class=\"w-full md:w-1\/2 \">\n        <img decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/groupe-grim.com\/xpeng\/wp-content\/uploads\/2025\/03\/xpeng-en-europe.jpg\" class=\"w-full h-auto rounded-lg shadow-lg\" alt=\"He Xiaopeng xpeng\" loading=\"lazy\" srcset=\"https:\/\/groupe-grim.com\/xpeng\/wp-content\/uploads\/2025\/03\/xpeng-en-europe.jpg 1920w, https:\/\/groupe-grim.com\/xpeng\/wp-content\/uploads\/2025\/03\/xpeng-en-europe-300x169.jpg 300w, https:\/\/groupe-grim.com\/xpeng\/wp-content\/uploads\/2025\/03\/xpeng-en-europe-1024x576.jpg 1024w, https:\/\/groupe-grim.com\/xpeng\/wp-content\/uploads\/2025\/03\/xpeng-en-europe-768x432.jpg 768w, https:\/\/groupe-grim.com\/xpeng\/wp-content\/uploads\/2025\/03\/xpeng-en-europe-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" title=\"xpeng-en-europe\" \/>    <\/div>\n\n    <!-- Conteneur du texte avec espacement adaptatif -->\n    <div class=\"w-full md:w-1\/2 prose max-w-none mt-6 md:mt-0 flex flex-col justify-center items-start\">\n        <p><strong>L\u2019Europe et le reste du monde en ligne de mire<\/strong><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>XPeng ne cache pas ses ambitions internationales. En <strong>2023<\/strong>, l\u2019entreprise a livr\u00e9 <strong>environ 2 000 v\u00e9hicules en Europe<\/strong> (Danemark, Norv\u00e8ge, Su\u00e8de, Pays-Bas) et pr\u00e9voit une expansion en <strong>France, Allemagne et Italie en 2024<\/strong>, avant d\u2019attaquer le <strong>Royaume-Uni au second semestre 2024<\/strong>.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p>Son objectif \u00e0 long terme : <strong>r\u00e9aliser 50 % de ses ventes \u00e0 l\u2019international<\/strong> et devenir un acteur mondial des VE.<!-- wp:spacer {\"height\":\"10px\"} --><\/p>\n<!-- \/wp:spacer --> <!-- wp:paragraph --><\/p>\n<p>Son objectif \u00e0 long terme : <strong>r\u00e9aliser 50 % de ses ventes \u00e0 l\u2019international<\/strong> et devenir un acteur mondial des VE.<!-- wp:spacer {\"height\":\"10px\"} --><\/p>\n<!-- \/wp:paragraph -->            <\/div>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" style=\"font-size:18px\"><strong>HE XIAOPENG : UN LEADER VISIONNAIRE ET AMBITIEUX<\/strong><\/h2>\n\n\n\n<p>He Xiaopeng ne se contente pas de diriger XPeng Motors. Son leadership repose sur une <strong>vision \u00e0 long terme<\/strong>, ax\u00e9e sur <strong>l\u2019intelligence artificielle, la connectivit\u00e9 et la durabilit\u00e9<\/strong>. Il pr\u00f4ne une <strong>compr\u00e9hension fine des march\u00e9s locaux<\/strong> et insiste sur la n\u00e9cessit\u00e9 d\u2019<strong>innover sans cesse pour rester comp\u00e9titif<\/strong>.<\/p>\n\n\n\n<p>Son influence d\u00e9passe l\u2019industrie automobile : il incarne <strong>l\u2019entrepreneur chinois moderne<\/strong>, m\u00ealant <strong>audace technologique et pragmatisme commercial<\/strong>.<\/p>\n\n\n\n<p>Malgr\u00e9 les d\u00e9fis, He Xiaopeng continue d\u2019\u00e9crire l\u2019histoire de la mobilit\u00e9 \u00e9lectrique. Avec une expansion mondiale acc\u00e9l\u00e9r\u00e9e, des innovations technologiques de pointe et des mod\u00e8les toujours plus comp\u00e9titifs, XPeng Motors s\u2019affirme comme un futur g\u00e9ant du march\u00e9 des v\u00e9hicules \u00e9lectriques.<\/p>\n\n\n\n<p>Si son pari est r\u00e9ussi, He Xiaopeng pourrait bien devenir <strong>le \u00ab\u00a0Elon Musk chinois\u00a0\u00bb<\/strong>, propulsant XPeng au rang des leaders mondiaux de la voiture \u00e9lectrique et autonome.<\/p>\n\n\n\n<!-- Styles dynamiques bas\u00e9s sur les couleurs du th\u00e8me -->\n<style>\n    \/* Utilisation de GrimCustomFont d\u00e9finie globalement avec fonts optimis\u00e9es *\/\n    #test-drive-69fb6b07b8317 {\n                font-family: 'GrimCustomFont', system-ui, sans-serif;\n            }\n\n    #test-drive-69fb6b07b8317 h2,\n    #test-drive-69fb6b07b8317 h3 {\n        color: #1f2937;\n                font-family: 'GrimCustomFont', system-ui, sans-serif;\n        font-weight: 700;\n            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Bouton Essayer (R\u00e9server un essai) -->\n                <button type=\"button\"\n                        id=\"open-test-drive-form\"\n                        class=\"group relative inline-flex items-center justify-center gap-2 px-4 md:px-6 h-[44px] btn-theme-primary text-sm md:text-base font-medium rounded-md hover:text-white transition-all duration-300 active:scale-95 transform flex-1 text-center cursor-pointer overflow-hidden\">\n                    <!-- Effet de brillance au survol -->\n                    <div class=\"absolute inset-0 bg-gradient-to-r from-transparent via-white\/20 to-transparent translate-x-[-100%] group-hover:translate-x-[100%] transition-transform duration-500 ease-out\"><\/div>\n\n                    <!-- Bordure brillante au survol -->\n                    <div class=\"absolute inset-0 border border-transparent group-hover:border-white\/30 rounded-md transition-all duration-500 bg-gradient-to-r from-white\/0 via-white\/5 to-white\/0 group-hover:from-white\/10 group-hover:via-white\/20 group-hover:to-white\/10\"><\/div>\n\n                    <!-- Contenu du bouton avec ic\u00f4ne -->\n                    <span class=\"relative z-10 flex items-center gap-2\">\n                        <i class=\"fa-solid fa-calendar-days\"><\/i>\n                        <span class=\"hidden md:inline\">R\u00e9server un essai<\/span>\n                        <span class=\"md:hidden\">R\u00e9server<\/span>\n                    <\/span>\n                <\/button>\n\n                <!-- Bouton Service Commercial (appel t\u00e9l\u00e9phonique) -->\n                <a href=\"tel:0805021414\"\n                   class=\"group relative inline-flex items-center justify-center gap-2 px-4 md:px-6 h-[44px] bg-white border-2 border-theme-primary text-theme-primary text-sm md:text-base font-medium rounded-md hover:bg-theme-primary hover:text-white transition-all duration-300 active:scale-95 transform flex-1 text-center no-underline overflow-hidden\">\n                    <!-- Effet de brillance au survol -->\n                    <div class=\"absolute inset-0 bg-gradient-to-r from-transparent via-white\/20 to-transparent translate-x-[-100%] group-hover:translate-x-[100%] transition-transform duration-500 ease-out\"><\/div>\n\n                    <!-- Contenu du bouton avec ic\u00f4ne -->\n                    <span class=\"relative z-10 flex items-center gap-2\">\n                        <i class=\"fa-solid fa-phone\"><\/i>\n                        <span class=\"hidden md:inline\">Service Commercial<\/span>\n                        <span class=\"md:hidden\">Appeler<\/span>\n                    <\/span>\n                <\/a>\n            <\/div>\n            \n            <!-- Informations de contact -->\n            <div class=\"text-center space-y-3\">\n                <!-- Description -->\n                <p class=\"text-primary\">\n                    Pour tout renseignement sur XPENG vous pouvez nous contacter du lundi au dimanche de 9h00 \u00e0 22h00                <\/p>\n            <\/div>\n            \n                        <!-- Formulaire de r\u00e9servation d'essai (cach\u00e9 initialement) -->\n            <div id=\"test-drive-form-container\" class=\"mt-12 border border-gray-200 rounded-lg overflow-hidden shadow-md hidden\">\n                <!-- Header du formulaire avec bouton fermer -->\n                <div class=\"form-header bg-white border-b border-gray-200 px-6 py-4 flex items-center justify-between\">\n                    <h3 class=\"text-lg font-semibold\" style=\"color: #1f2937;\">\n                        R\u00e9server votre essai\n                    <\/h3>\n                    <button type=\"button\" class=\"test-drive-close-button text-gray-400 hover:text-gray-600 transition-colors\" aria-label=\"Fermer la fen\u00eatre de r\u00e9servation\">\n                        <i class=\"fa-solid fa-times text-xl\"><\/i>\n                    <\/button>\n                <\/div>\n\n                <!-- Indicateur d'\u00e9tapes -->\n                <div class=\"test-drive-stepper bg-white px-6 py-4 border-b border-gray-200\">\n                    <div class=\"flex items-center justify-between max-w-md mx-auto\">\n                        <!-- \u00c9tape 1 -->\n                        <div class=\"step-item active\" data-step=\"1\">\n                            <div class=\"step-circle\">1<\/div>\n                            <div class=\"step-label\">Mod\u00e8le<\/div>\n                        <\/div>\n                        <div class=\"step-line\"><\/div>\n                        <!-- \u00c9tape 2 -->\n                        <div class=\"step-item\" data-step=\"2\">\n                            <div class=\"step-circle\">2<\/div>\n                            <div class=\"step-label\">Concession<\/div>\n                        <\/div>\n                        <div class=\"step-line\"><\/div>\n                        <!-- \u00c9tape 3 -->\n                        <div class=\"step-item\" data-step=\"3\">\n                            <div class=\"step-circle\">3<\/div>\n                            <div class=\"step-label\">Coordonn\u00e9es<\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n\n                <!-- Formulaire -->\n                <form id=\"test-drive-form\" class=\"p-6\">\n                <input type=\"hidden\" name=\"lead_source\" value=\"\">\n                                <input type=\"hidden\" name=\"source_page_url\" value=\"https:\/\/groupe-grim.com\/xpeng\/he-xiaopeng\/\">\n                <input type=\"hidden\" name=\"source_page_title\" value=\"He Xiaopeng : Le visionnaire derri\u00e8re XPENG\">\n                <!-- Anti-bot : honeypot + timestamp -->\n                <input type=\"text\" name=\"website_url\" style=\"display:none !important;position:absolute;left:-9999px;\" tabindex=\"-1\" autocomplete=\"off\" aria-hidden=\"true\">\n                <input type=\"hidden\" name=\"form_timestamp\" value=\"1778084615\">\n                    <!-- \u00c9tape 1: Choix du mod\u00e8le -->\n                    <div class=\"test-drive-step active\" data-step=\"1\">\n                        <h3 class=\"text-xl font-bold mb-6\">Choisissez votre mod\u00e8le<\/h3>\n\n                        <!-- Select avec recherche native -->\n                        <div class=\"model-select-wrapper mb-6\">\n                            <label for=\"model-select\" class=\"block text-sm font-medium text-gray-700 mb-2\">\n                                S\u00e9lectionnez un mod\u00e8le <span class=\"text-red-500\">*<\/span>\n                            <\/label>\n                            <select id=\"model-select\" name=\"model\" required\n                                    class=\"w-full p-4 border border-gray-300 rounded-lg focus:ring-2 text-lg transition-all duration-200\"\n                                    style=\"background-image: url('data:image\/svg+xml,%3Csvg xmlns=%22http:\/\/www.w3.org\/2000\/svg%22 width=%2212%22 height=%228%22%3E%3Cpath fill=%22%23374151%22 d=%22M0 0l6 8 6-8z%22\/%3E%3C\/svg%3E'); background-repeat: no-repeat; background-position: right 1rem center; background-size: 12px;\">\n                                <option value=\"\">&#8212; Choisissez un mod\u00e8le &#8212;<\/option>\n                                                                        <option\n                                            value=\"P7+\"\n                                            data-model='{&quot;name&quot;:&quot;P7+&quot;,&quot;image_url&quot;:&quot;https:\\\/\\\/groupe-grim.com\\\/xpeng\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/xpeng-p7-modele-300x140.png&quot;,&quot;image_alt&quot;:&quot;P7+&quot;}'>\n                                            P7+                                        <\/option>\n                                                                            <option\n                                            value=\"Nouveau G9\"\n                                            data-model='{&quot;name&quot;:&quot;Nouveau G9&quot;,&quot;image_url&quot;:&quot;https:\\\/\\\/groupe-grim.com\\\/xpeng\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/1752739910_nouveau-xpeng-g9-modele-300x140.png&quot;,&quot;image_alt&quot;:&quot;Nouveau G9&quot;}'>\n                                            Nouveau G9                                        <\/option>\n                                                                            <option\n                                            value=\"Nouveau G6\"\n                                            data-model='{&quot;name&quot;:&quot;Nouveau G6&quot;,&quot;image_url&quot;:&quot;https:\\\/\\\/groupe-grim.com\\\/xpeng\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/1752739914_nouveau-xpeng-g6-modele-300x140.png&quot;,&quot;image_alt&quot;:&quot;Nouveau G6&quot;}'>\n                                            Nouveau G6                                        <\/option>\n                                                                <\/select>\n                            <p class=\"mt-2 text-sm text-gray-500\">\n                                <i class=\"fa-solid fa-info-circle mr-1\"><\/i>\n                                Vous pouvez taper pour rechercher un mod\u00e8le\n                            <\/p>\n                        <\/div>\n\n                        <!-- Aper\u00e7u visuel du mod\u00e8le (toujours visible, \u00e9tats initial et s\u00e9lectionn\u00e9) -->\n                        <div id=\"model-preview\" class=\"mt-6\">\n                            <div class=\"border-2 rounded-lg p-6 bg-gradient-to-br from-gray-50 to-white transition-all duration-300\">\n                                <!-- \u00c9tat initial : Aucun mod\u00e8le s\u00e9lectionn\u00e9 -->\n                                <div id=\"model-preview-empty\">\n                                    <p class=\"text-sm font-medium text-gray-400 mb-3\">\n                                        <i class=\"fa-solid fa-info-circle mr-1\"><\/i>\n                                        Aucun mod\u00e8le s\u00e9lectionn\u00e9\n                                    <\/p>\n                                    <div class=\"flex items-center gap-6\">\n                                        <div class=\"flex-shrink-0 bg-gray-100 rounded-lg p-3 w-32 h-32 flex items-center justify-center\">\n                                            <i class=\"fa-solid fa-car text-4xl text-gray-300\"><\/i>\n                                        <\/div>\n                                        <div>\n                                            <span class=\"text-base text-gray-400 block\">Choisissez un mod\u00e8le<\/span>\n                                            <span class=\"text-sm text-gray-300 mt-1 block\">dans la liste ci-dessus<\/span>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n\n                                <!-- \u00c9tat s\u00e9lectionn\u00e9 : Mod\u00e8le choisi (cach\u00e9 initialement) -->\n                                <div id=\"model-preview-selected\" class=\"hidden\">\n                                    <p class=\"text-sm font-medium text-gray-600 mb-3\">\n                                        <i class=\"fa-solid fa-check-circle mr-1\" style=\"color: #a4ce4c;\"><\/i>\n                                        Mod\u00e8le s\u00e9lectionn\u00e9 :\n                                    <\/p>\n                                    <div class=\"flex items-center gap-6\">\n                                        <div id=\"model-preview-image-wrapper\" class=\"flex-shrink-0 bg-white rounded-lg p-3 shadow-sm w-32 h-32 flex items-center justify-center\">\n                                            <img decoding=\"async\" id=\"model-preview-image\" src=\"\" alt=\"\" class=\"max-h-24 w-auto object-contain\">\n                                        <\/div>\n                                        <div>\n                                            <span id=\"model-preview-name\" class=\"font-bold text-xl block\"><\/span>\n                                            <span class=\"text-sm text-gray-500 mt-1 block\">Pr\u00eat pour votre essai<\/span>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n\n                        <!-- Boutons de navigation \u00c9tape 1 -->\n                        <div class=\"step-navigation mt-8 flex justify-end gap-3\">\n                            <button type=\"button\" class=\"btn-next btn-primary px-6 py-3 text-white rounded-lg transition-all duration-300 disabled:opacity-50 disabled:cursor-not-allowed\" disabled>\n                                Suivant\n                                <i class=\"fa-solid fa-arrow-right ml-2\"><\/i>\n                            <\/button>\n                        <\/div>\n                    <\/div>\n\n                    <!-- \u00c9tape 2: Choix de la concession -->\n                    <div class=\"test-drive-step\" data-step=\"2\">\n                        <h3 class=\"text-xl font-bold mb-6\">Choisissez votre concession<\/h3>\n\n                        <!-- Select avec recherche native -->\n                        <div class=\"dealership-select-wrapper mb-6\">\n                            <label for=\"dealership-select\" class=\"block text-sm font-medium text-gray-700 mb-2\">\n                                S\u00e9lectionnez une concession <span class=\"text-red-500\">*<\/span>\n                            <\/label>\n                            <select id=\"dealership-select\" name=\"dealership\" required\n                                    class=\"w-full p-4 border border-gray-300 rounded-lg focus:ring-2 text-lg transition-all duration-200\"\n                                    style=\"background-image: url('data:image\/svg+xml,%3Csvg xmlns=%22http:\/\/www.w3.org\/2000\/svg%22 width=%2212%22 height=%228%22%3E%3Cpath fill=%22%23374151%22 d=%22M0 0l6 8 6-8z%22\/%3E%3C\/svg%3E'); background-repeat: no-repeat; background-position: right 1rem center; background-size: 12px;\">\n                                <option value=\"\">&#8212; Choisissez une concession &#8212;<\/option>\n                                                                        <option\n                                            value=\"N\u00eemes - XPENG N\u00eemes\"\n                                            data-dealership='{&quot;city&quot;:&quot;N\\u00eemes&quot;,&quot;name&quot;:&quot;XPENG N\\u00eemes&quot;,&quot;full_name&quot;:&quot;N\\u00eemes - XPENG N\\u00eemes&quot;}'>\n                                            N\u00eemes &#8211; XPENG N\u00eemes                                        <\/option>\n                                                                            <option\n                                            value=\"B\u00e9ziers - XPENG B\u00e9ziers\"\n                                            data-dealership='{&quot;city&quot;:&quot;B\\u00e9ziers&quot;,&quot;name&quot;:&quot;XPENG B\\u00e9ziers&quot;,&quot;full_name&quot;:&quot;B\\u00e9ziers - XPENG B\\u00e9ziers&quot;}'>\n                                            B\u00e9ziers &#8211; XPENG B\u00e9ziers                                        <\/option>\n                                                                            <option\n                                            value=\"Montpellier - XPENG Montpellier\"\n                                            data-dealership='{&quot;city&quot;:&quot;Montpellier&quot;,&quot;name&quot;:&quot;XPENG Montpellier&quot;,&quot;full_name&quot;:&quot;Montpellier - XPENG Montpellier&quot;}'>\n                                            Montpellier &#8211; XPENG Montpellier                                        <\/option>\n                                                                            <option\n                                            value=\"Avignon - XPENG Avignon\"\n                                            data-dealership='{&quot;city&quot;:&quot;Avignon&quot;,&quot;name&quot;:&quot;XPENG Avignon&quot;,&quot;full_name&quot;:&quot;Avignon - XPENG Avignon&quot;}'>\n                                            Avignon &#8211; XPENG Avignon                                        <\/option>\n                                                                <\/select>\n                            <p class=\"mt-2 text-sm text-gray-500\">\n                                <i class=\"fa-solid fa-info-circle mr-1\"><\/i>\n                                Vous pouvez taper pour rechercher une concession\n                            <\/p>\n                        <\/div>\n\n                        <!-- Aper\u00e7u visuel de la concession -->\n                        <div id=\"dealership-preview\" class=\"mt-6\">\n                            <div class=\"border-2 rounded-lg p-6 bg-gradient-to-br from-gray-50 to-white transition-all duration-300\">\n                                <!-- \u00c9tat initial : Aucune concession s\u00e9lectionn\u00e9e -->\n                                <div id=\"dealership-preview-empty\">\n                                    <p class=\"text-sm font-medium text-gray-400 mb-3\">\n                                        <i class=\"fa-solid fa-info-circle mr-1\"><\/i>\n                                        Aucune concession s\u00e9lectionn\u00e9e\n                                    <\/p>\n                                    <div class=\"flex items-center gap-6\">\n                                        <div class=\"flex-shrink-0 bg-gray-100 rounded-lg p-3 w-32 h-32 flex items-center justify-center\">\n                                                                                            <img decoding=\"async\" src=\"https:\/\/groupe-grim.com\/xpeng\/wp-content\/uploads\/2024\/12\/x-peng.png\" alt=\"Logo\" class=\"max-h-20 w-auto object-contain opacity-30 grayscale\">\n                                                                                    <\/div>\n                                        <div>\n                                            <span class=\"text-base text-gray-400 block\">Choisissez une concession<\/span>\n                                            <span class=\"text-sm text-gray-300 mt-1 block\">dans la liste ci-dessus<\/span>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n\n                                <!-- \u00c9tat s\u00e9lectionn\u00e9 : Concession choisie -->\n                                <div id=\"dealership-preview-selected\" class=\"hidden\">\n                                    <p class=\"text-sm font-medium text-gray-600 mb-3\">\n                                        <i class=\"fa-solid fa-check-circle mr-1\" style=\"color: #10b981;\"><\/i>\n                                        Concession s\u00e9lectionn\u00e9e :\n                                    <\/p>\n                                    <div class=\"flex items-center gap-6\">\n                                        <div id=\"dealership-preview-icon-wrapper\" class=\"flex-shrink-0 bg-white rounded-lg p-3 shadow-sm w-32 h-32 flex items-center justify-center\">\n                                                                                            <img decoding=\"async\" src=\"https:\/\/groupe-grim.com\/xpeng\/wp-content\/uploads\/2024\/12\/x-peng.png\" alt=\"Logo\" class=\"max-h-20 w-auto object-contain\">\n                                                                                    <\/div>\n                                        <div>\n                                            <span id=\"dealership-preview-city\" class=\"font-bold text-xl block\"><\/span>\n                                            <span id=\"dealership-preview-name\" class=\"text-sm text-gray-500 mt-1 block\"><\/span>\n                                        <\/div>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n\n                        <!-- Boutons de navigation \u00c9tape 2 -->\n                        <div class=\"step-navigation mt-8 flex justify-between gap-3\">\n                            <button type=\"button\" class=\"btn-back px-6 py-3 bg-white border-2 btn-secondary rounded-lg transition-all duration-300\">\n                                <i class=\"fa-solid fa-arrow-left mr-2\"><\/i>\n                                Retour\n                            <\/button>\n                            <button type=\"button\" class=\"btn-next btn-primary px-6 py-3 text-white rounded-lg transition-all duration-300 disabled:opacity-50\" disabled>\n                                Suivant\n                                <i class=\"fa-solid fa-arrow-right ml-2\"><\/i>\n                            <\/button>\n                        <\/div>\n                    <\/div>\n\n                    <!-- \u00c9tape 3: Informations de contact -->\n                    <div class=\"test-drive-step\" data-step=\"3\">\n                        <h3 class=\"text-xl font-bold mb-4\">Vos coordonn\u00e9es<\/h3>\n                        \n                        <div class=\"space-y-4\">\n                            <!-- Nom complet -->\n                            <div>\n                                <label class=\"block text-sm font-medium text-gray-700 mb-1\">\n                                    Nom complet <span class=\"text-red-500\">*<\/span>\n                                <\/label>\n                                <input type=\"text\" name=\"name\" required \n                                       class=\"w-full p-3 border border-gray-300 rounded-lg focus:ring-2 focus:ring-black\"\n                                       placeholder=\"Jean Dupont\">\n                            <\/div>\n                            \n                            <!-- Email -->\n                            <div>\n                                <label class=\"block text-sm font-medium text-gray-700 mb-1\">\n                                    Email <span class=\"text-red-500\">*<\/span>\n                                <\/label>\n                                <input type=\"email\" name=\"email\" required \n                                       class=\"w-full p-3 border border-gray-300 rounded-lg focus:ring-2 focus:ring-black\"\n                                       placeholder=\"jean.dupont@example.com\">\n                            <\/div>\n                            \n                            <!-- T\u00e9l\u00e9phone -->\n                            <div>\n                                <label class=\"block text-sm font-medium text-gray-700 mb-1\">\n                                    T\u00e9l\u00e9phone <span class=\"text-red-500\">*<\/span>\n                                <\/label>\n                                <input type=\"tel\" name=\"phone\" required \n                                       class=\"w-full p-3 border border-gray-300 rounded-lg focus:ring-2 focus:ring-black\"\n                                       placeholder=\"06 12 34 56 78\">\n                            <\/div>\n                            \n                            <!-- Message (optionnel) -->\n                            <div>\n                                <label class=\"block text-sm font-medium text-gray-700 mb-1\">\n                                    Message (facultatif)\n                                <\/label>\n                                <textarea name=\"message\" rows=\"3\" \n                                          class=\"w-full p-3 border border-gray-300 rounded-lg focus:ring-2 focus:ring-black\"\n                                          placeholder=\"Informations compl\u00e9mentaires...\"><\/textarea>\n                            <\/div>\n                            \n                            <!-- Politique de confidentialit\u00e9 -->\n                            <div class=\"flex items-start\">\n                                <div class=\"flex items-center h-5\">\n                                    <input id=\"test-drive-privacy\" name=\"privacy\" type=\"checkbox\" required\n                                           class=\"w-4 h-4 border-gray-300 rounded\">\n                                <\/div>\n                                <label for=\"test-drive-privacy\" class=\"ml-3 text-sm text-primary privacy-label\">\n                                    J&rsquo;accepte la <a href=\"https:\/\/groupe-grim.com\/rgpd\/\" class=\"no-underline\" style=\"color: #a4ce4c\">politique de confidentialit\u00e9<\/a>\n                                <\/label>\n                            <\/div>\n\n                            <!-- Boutons de navigation \u00c9tape 3 -->\n                            <div class=\"step-navigation mt-8 flex justify-between gap-3\">\n                                <button type=\"button\" class=\"btn-back px-6 py-3 bg-white border-2 btn-secondary rounded-lg transition-all duration-300\">\n                                    <i class=\"fa-solid fa-arrow-left mr-2\"><\/i>\n                                    Retour\n                                <\/button>\n                                <button type=\"submit\" class=\"btn-primary px-6 py-3 text-white rounded-lg transition-all duration-300\">\n                                    Envoyer\n                                    <i class=\"fa-solid fa-paper-plane ml-2\"><\/i>\n                                <\/button>\n                            <\/div>\n                        <\/div>\n                    <\/div>\n                    \n                    <!-- Message de succ\u00e8s (cach\u00e9 par d\u00e9faut) -->\n                    <div id=\"test-drive-success-message\" class=\"hidden text-center py-6\">\n                        <div class=\"rounded-full w-16 h-16 flex items-center justify-center mx-auto mb-4\" style=\"background-color: #10b98120;\">\n                            <i class=\"fa-solid fa-check text-2xl success-icon\" style=\"color: #10b981;\"><\/i>\n                        <\/div>\n                        <h3 class=\"text-xl font-bold mb-2\">Demande envoy\u00e9e !<\/h3>\n                        <p class=\"text-gray-600 text-sm mb-4\">\n                            Votre demande d&#039;essai a \u00e9t\u00e9 envoy\u00e9e avec succ\u00e8s. Nous vous recontacterons tr\u00e8s rapidement pour confirmer votre rendez-vous.                        <\/p>\n                        <div class=\"bg-gray-50 rounded-lg p-3\">\n                            <p class=\"text-sm text-gray-600\">\n                                <i class=\"fa-solid fa-clock mr-2\"><\/i>\n                                Disponibilit\u00e9 : Lun-Sam, 9h-19h\n                            <\/p>\n                        <\/div>\n                    <\/div>\n                <\/form>\n            <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n<!-- Donn\u00e9es AJAX pour le formulaire test-drive -->\n<script>\n    window.testDriveData = {\n        ajaxUrl: 'https:\/\/groupe-grim.com\/xpeng\/wp-admin\/admin-ajax.php',\n        nonce: 'ac7dc4c2cc'\n    };\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>UN LEADER AU COEUR DE L&rsquo;INNOVATION Dans le monde en pleine mutation de la mobilit\u00e9 \u00e9lectrique, un entrepreneur chinois se distingue par son ambition et son audace : He Xiaopeng. Connu pour avoir cofond\u00e9 UCWeb, vendu \u00e0 Alibaba en 2014 pour 4,3 milliards de dollars, il est aujourd\u2019hui le pr\u00e9sident et CEO de XPeng Motors, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":589,"parent":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-la-marque"],"acf":[],"_links":{"self":[{"href":"https:\/\/groupe-grim.com\/xpeng\/wp-json\/wp\/v2\/posts\/584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/groupe-grim.com\/xpeng\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/groupe-grim.com\/xpeng\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/groupe-grim.com\/xpeng\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/groupe-grim.com\/xpeng\/wp-json\/wp\/v2\/comments?post=584"}],"version-history":[{"count":17,"href":"https:\/\/groupe-grim.com\/xpeng\/wp-json\/wp\/v2\/posts\/584\/revisions"}],"predecessor-version":[{"id":643,"href":"https:\/\/groupe-grim.com\/xpeng\/wp-json\/wp\/v2\/posts\/584\/revisions\/643"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/groupe-grim.com\/xpeng\/wp-json\/wp\/v2\/media\/589"}],"wp:attachment":[{"href":"https:\/\/groupe-grim.com\/xpeng\/wp-json\/wp\/v2\/media?parent=584"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/groupe-grim.com\/xpeng\/wp-json\/wp\/v2\/categories?post=584"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/groupe-grim.com\/xpeng\/wp-json\/wp\/v2\/tags?post=584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}